Protect your content and grow your revenue.
Caltrop is an audience intelligence platform enabling publishers to combat content theft and drive organic subscription growth.
We turn activity into insights
Turn guest and subscriber activity into data that actually makes sense to you
So you can understand your audience
See what resonates with your readers and how their interests evolve over a lifetime.
Free from adversaries hiding within it
Zero-trust requests mean every view is vetted before receiving any content, weeding out the bots and bad actors amongst the crowd.
Letting you control how your content is engaged with.
Whether you're sharing your own stories or the world's, our mission is to ensure that technology serves uniquely human interests.
Does your paywall know the difference between reading and stealing?
Who’s stealing your content?
Copycats
Readers may think they’re on your site and receive advertisements for illegal operations or unauthorised promotions. It’s a hit to your reputation and to your revenue.
AI, crawlers & archives
Bots steal your work and keep a copy somewhere you don’t control. They then redistribute it and set a new price on your content without your say.
Our clients were able to successfully strike deals with AI companies while deployed with us.
Leverage cyber-security to grow your audience
- ~7% subs growth
Paywall Protection
We keep your premium articles reserved for your subscribers, with defences tailored to the scrapers and archiving services targeting your site.
- AI deal leverage
Bot Control
Full visibility and control over the bot traffic reaching your publications, so you decide which requests to allow and which to block.
- +~20% ad revenue
Ad Recovery
We make sure your ads are actually seen by your guests and readers, and not stripped out by ad blockers or other services.
- In beta
Audience Intelligence
Our fingerprinting lets you run custom campaigns and offer different prices to different guests, to optimise their conversion rate.
Frequently asked questions
Can Caltrop be my paywall?
Yes. Caltrop can be your paywall, or run in front of the one you already have.
Unlike most providers, we do not take a cut of your subscription revenue. Our commission is 0%. You pay a flat fee, sized to your publication.
Is Caltrop free?
For independent and smaller publications, yes. Beyond that, we only charge when we are making you money. If we are not, you keep Caltrop for free.
We think security should do more than protect your revenue. It should add to it.
Is there a free trial?
Yes. Every plan starts with a one-month free trial. Leave at any time, with no contract and no obligations.
Keep your stack.
We integrate anywhere.
Getting started with Caltrop is easier than you think, with out-of-the-box support for all major paywalls, CMS platforms, and cloud providers.